“What drives video games is not Tracy and Hepburn; what drives it is the conception of the creative director,” said Ezra J. Doner, a former Hollywood executive who represents entertainment companies as a lawyer at Herrick, Feinstein in Brooklyn, N.Y. “The actor whose appearance or voice is used is more analogous to a session music [sic] for a band. The session musicians don’t get residuals on the sales of the CD. They get paid a session fee. It’s not like the star quality of Tom Cruise that’s getting people to buy that video game.”
So the bar is Tom Cruise? What's the last film he opened? Seriously, this same quote, giving all credit to the director or the writer or the producer (or more likely, the producing company), could be applied to every medium. Actors just walk and talk, right?