A Note for All Time

From one of my editors:

I had the occasion to send this note recently to a writer and wanted to
share it with you.

Never use the phrase "of all time" unless there is competition from ancient Egyptians, Paleolithic cave people, Jurassic lizards and/or Big Bang residue. "Of all time," despite its ridiculously widespread usage these days, does not mean the same as "within the past century" or "within my lifetime." If our leaders would recognize that there is more to history than what they personally could remember of it, the world would not be nearly so fouled-up.

Duly noted.