The main target of this priceless parody of the NY Times' "Weekender" ad? Not the NY Times in particular, it seems to me, but dead-tree newspapers in general. This section in particular:
You call a 1-800 number and you get, like, a giant stack of newspapers that you'll never read.
Perfect for starting a campfire.
I use it as makeshift kitty litter.
Gallows humor, but I laughed. (h/t Gothamist).