My favorite until now was Northwest Airlines, which sends its emails from the name "NWA"; I've waited in vain for the no-brainer "Northwest With Attitude" ad campaign. My new favorite, courtesy a press release I just saw today, is Williamstown Theatre Festival, which has embraced the lively moniker WTF but not, strangely, the obvious youth-outreach angle (i.e., "WTF is up!" or "Live Theatre?
WTF").
I guess you need to come and visit so you can pick up one of our "WTF IS GOING ON!" t-shirts.
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